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New Arrival
Explore BOITOWN's latest arrivals, a collection that captures the essence of modern luxury and sophistication. From refreshing florals to bold woody notes, each new fragrance embodies innovation and elegance, offering a sensory journey that delights the senses and captivates the soul.
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Founded in Shanghai in 2008, redefines fragrance as the first domestic brand by Chinese perfumers. For 16 years, we've blended global expertise and cultural influences to create innovative scents, aiming to be worldwide favorite fragrance brand